With vaccines transforming the risk and consequences of a COVID infection, the health burden of "long COVID" may become a lasting consequence of the pandemic. Alternative medicine senses a business opportunity.
Dr. David Brownstein is a "holistic" physician who practices in Dr. Gorski's neck of the woods. Unfortunately, he just wrote a book promoting an unproven protocol involving vitamins, nebulized hydrogen peroxide and iodine, and intravenous ozone to treat COVID-19. There is no evidence that his protocol works, other than a very poor quality case series.
The NORI protocol: An unproven fruit-based nutritional treatment for cancer sold by a self-proclaimed “expert”
Mark Simon is the founder of the Nutritional Oncology Research Institute. He doesn't have an MD, DO, nor PhD. (He doesn't even have an ND!) Yet he claims to have discovered a dietary protocol that can cure cancer. Can it? (I think you know the answer to this question.)
In her book The Magic Feather Effect, journalist Melanie Warner covers placebo research, shows that alternative medicine is placebo medicine, takes a "try it yourself" approach, and gives belief and anecdotes more credit than they deserve.
Last week, The Journal of Alternative and Complementary Medicine published a Special Focus Issue on "integrative oncology." In reality, it's propaganda that promotes pseudoscience and the "integration" of quackery into oncology.