ASEAs marketing practices, in my opinion, are clearly deceptive. They use a lot of pseudoscientific claims representing the epitome of supplement industry misdirection and obfuscation. They use science as a marketing tool, not as a method for legitimately advancing our knowledge or answering questions about the efficacy of specific interventions.
When patients diagnosed with chronic Lyme are treated, no matter what happens as a response to the treatment is considered by believers to be evidence in support of the diagnosis. If they get better, then that is evidence that the treatment is working. If they get worse, then that is evidence that the treatment is working and they are experiencing the JHR...
Existing research has not yet clearly defined what mindfulness is and what effect it has. The hype clearly has gone beyond the science, and more rigorous research is needed to determine what specific effects there are, if any.
Retractions of scientific studies do not always mean that the studies die a deserved death. Sometimes they live on as zombie studies, continuing to be cited by other researchers and having an effect on the scientific discussion. We can fix this.
Homeopathy is the most embarrassing form of alternative medicine, and the easiest to refute. There has been long series of skeptical wins around the world over the past year - including University of California, Irvine's decision to scrub its mention from the homepage of its latest integrative medicine center. Hopefully, if we can keep up the pressure the trend will continue!