ASEAs marketing practices, in my opinion, are clearly deceptive. They use a lot of pseudoscientific claims representing the epitome of supplement industry misdirection and obfuscation. They use science as a marketing tool, not as a method for legitimately advancing our knowledge or answering questions about the efficacy of specific interventions.
ASEA is an expensive way to buy salt water, backed up by an enormous number of sciencey-sounding buzzwords and no meaningful evidence, all wrapped up in a multi-level marketing scheme designed to separate the credulous from their money. Don't buy it.