Tag: cognitive dissonance

The Mask Ask: Understanding and Addressing Mask Resistance

The wearing of masks has become contentious on scientific and ideological grounds. Why is that, and how can we communicate with people who don't follow the scientific guidelines?

/ October 16, 2020

The Unpersuadables

We would like to believe people are rational. We would like to believe that if they have formed a false belief based on inaccurate information and poor reasoning, they will change that belief when they are provided with accurate information and better reasoning. We are frequently disappointed. An example of what should happen I recently talked with a college professor who believed...

/ September 2, 2014

“There must be a reason,” or how we support our own false beliefs

For a change of pace, I want to step back from medicine for this post, although, as you will see (I hope), the study I’m going to discuss has a great deal of relevance to the topics covered regularly on this blog. One of the most frustrating aspects of being a skeptic and championing science-based medicine is just how unyielding belief in...

/ August 31, 2009