Tag: Marketing
Update on Energy Medicine Pain Patches: Jovi and Its Targeted Marketing Strategy
For many women, cramps are a regular feature of their menstrual periods. Jovi is being marketed as a cure. It isn't. It's just more energy medicine pain patch nonsense.
Coconut Oil Warning
Coconut oil is promoted as a health food, but a recent warning from the American Heart Association warns that coconut oil is very high in saturated fats and increases your risk for heart disease.
A Harris Poll on “Alternative Medicine”
Mark Twain popularized the phrase, “There are three kinds of lies: lies, damned lies, and polls and surveys.” (He may have said “statistics” at the end, but I think this version works as well.) A new Harris Poll on “alternative medicine” nicely demonstrates some of the problems with polls. The biggest problem is how you frame the questions. You can dramatically affect...
The fine line between quality improvement and medical research
As I’ve mentioned before, the single biggest difference between science-based medicine (SBM) and what I like to call pseudoscience-based medicine, namely the vast majority of what passes for “complementary and alternative medicine” (CAM) or “integrative medicine” is that SBM makes an active effort to improve. It seeks to improve efficacy of care by doing basic and clinical research. Then it seeks to...
We Should Abandon the Concept of “Alternative Medicine”
In a recent editorial for the New York Times, Aaron E. Carroll argues, “Labels Like ‘Alternative Medicine’ Don’t Matter. The Science Does.” I agree with this headline thesis, but the details of his argument ironically show the harm that the so-called CAM (complementary and alternative medicine) movement has done. Carroll starts out well, essentially pointing out that the division between “conventional” and...
“Low T”: The triumph of marketing over science
A man on TV is selling me a miracle cure that will keep me young forever. It’s called Androgel…for treating something called Low T, a pharmaceutical company–recognized condition affecting millions of men with low testosterone, previously known as getting older. —The Colbert Report, December 2012 And now for something completely different…sort of. After writing so much about the latest developments in...
Book Review: Don’t Be Such A Scientist
Preamble I’ll never forget the day when I argued for protecting parents against misleading and false information about the treatment of autism. I was working at a large consumer health organization whose mission was to “empower patients with accurate information” so that they could take control of their health. My opposition was himself a physician who requested that our organization publish an...
Thinking With Your Emotions About Medicine
The mental pathway of least resistance, what psychologists often refer to as the “default mode” of human thought, is to go with our “gut feelings.” We evolved emotions, heuristics, and cognitive biases partly so that we could make quick judgments that are good enough and err on the side of survival. This can be adaptive – if we smell something rotten we...