Tag: caffeine

The THRIVE Experience: Masterful Marketing, Short on Substance

My daughter told me about the latest health fad among her group of acquaintances. She knows people who are spending $300 a month on the THRIVE program and claiming miraculous results. With a skeptic for a mother, my daughter knew enough to question the claims and do her own research; she was not impressed. She concluded that THRIVE was essentially selling caffeine...

/ June 28, 2016

This stimulant can kill, yet you can legally buy it online. Why?

If there’s one thing that unites all countries and cultures, it’s our love of caffeine. Whether it’s coffee, tea or other foods, caffeine is the most widely consumed drug in the world — more than alcohol, and more than tobacco: 90% of adults worldwide consume caffeine daily. At doses found in food and beverages, the effects are predictable and the side effects...

/ July 2, 2015

Energy Drinks are Risky, Especially for Kids

Should children drink energy drinks? No, it's a terrible idea.

/ November 21, 2014

5-hour Energy

What should you do if you feel tired? Taking a nap isn’t always possible. The ever-inventive capitalist marketplace has come up with another option. 5-hour Energy is a flavored energy drink sold as 2 oz “shots.” It was invented by Innovation Ventures in 2004. It is intended to counteract the afternoon slump, to increase alertness and energy, to help you stay sharp,...

/ June 26, 2012

Caffeine for ADHD

“I don’t want to give my child any drugs or chemicals for their ADHD,” says a parent. “Instead, I’m thinking about using caffeine. Sound strategy?” It may be dispensed by a barista and not a pharmacist, and the unit sizes may be small, medium and large, but caffeine is a chemical and also a drug, just as much as methylphenidate (Ritalin) is....

/ September 15, 2011

Energy Drinks

Energy drinks are becoming more and more common as the stimulant of choice targeted at the young, athletic, and anyone under a deadline. What are the risks, benefits, and above all the science?

/ January 6, 2011