Update on ASEA, Protandim, and dōTERRA
Multilevel marketing distributors of dietary supplements and essential oils point to studies that they think constitute evidence that their products work. They don't understand why those studies are inadequate.
ASEA – Still Selling Snake Oil
ASEAs marketing practices, in my opinion, are clearly deceptive. They use a lot of pseudoscientific claims representing the epitome of supplement industry misdirection and obfuscation. They use science as a marketing tool, not as a method for legitimately advancing our knowledge or answering questions about the efficacy of specific interventions.
ASEA, ORMUS, and Alchemy
I got an e-mail from a woman who had read my article on ASEA, a multilevel marketing diet supplement that I characterized as an expensive way to buy water. She had not tried ASEA products but was applying for a position as an accountant with the company, and she chastised me for not doing my due diligence and researching the new science...
Fan Mail from an ASEA Supporter
We have an active comments section on our blog, but for some reason some people prefer not to comment there, but to send personal e-mails to authors when they disagree. Some of them make me laugh. Some of them make me despair. We can carry on our struggle better if we know what we are fighting; and in that spirit, I want...
ASEA: Another Expensive Way to Buy Water
ASEA is an expensive way to buy salt water, backed up by an enormous number of sciencey-sounding buzzwords and no meaningful evidence, all wrapped up in a multi-level marketing scheme designed to separate the credulous from their money. Don't buy it.