Tag: neuromarketing

Brainwashed: Neuroscience and Its Perversions

Sally Satel and Scott Lilienfeld have written a new book, Brainwashed: The Seductive Appeal of Mindless Neuroscience. Its purpose is not to critique neuroscience, but to expose and protest its mindless oversimplification, interpretive license, and premature application in the legal, commercial, clinical, and philosophical domains. The brain is a wondrous thing: “…the three pound universe between our ears has more connections than...