Tag: Black Oxygen Organics

BOO: Or how “magic dirt” became a MLM miracle cure scam for COVID-19

"BOO" stands for Black Oxygen Organics, a "cure" for COVID-19 that got the attention of regulators last week. Basically, it's dirt billed by its believers as "magic dirt" that sells for $110 a bag (plus shipping) through a multilevel marketing sales model. What can this latest COVID cure tell us about the relationship between alternative medicine and COVID-19 denial?