Day: January 13, 2014

Placebo effects are not the “power of positive thinking”

Here we go again. I once said that, in the wake of study after study that fails to find activity of various “complementary and alternative medicine” (CAM) beyond that of placebo, CAM advocates are now in the midst of a “rebranding” campaign in which CAM is said to work through the “power of placebo.” Personally, I’ve argued that in reality this new...